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Viacom has announced the first huge copyright infringement notice against YouTube. It has served YouTube with notice to remove

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

100,000 infringing videos.

As you know, YouTube is a site where people can post videos of just about anything. Millions of peo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le visit the site, which made it attractive enough for Google to spend $1.65 billion dollars in stock to purchase the site. The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e is one problem, however. Many wonder how YouTube is any different than Napster when it comes to copyright issues.

There is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

solutely nothing illegal or wrong about creating and posting a video on YouTube. Frankly, YouTube is a revolutionary site as sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wn by its popularity. Things get murkier, however, when people post videos that were made by others. As this article suggests,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hose “others” are often media companies and the companies are none to pleased that their television shows, movies and music vid

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eos are being uploaded without their consent. Viacom is one such company.

Viacom has a beef with YouTube because videos from t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o of its major television channels, MTV, Comedy Central and BET, are being posted like mad on YouTube. Viacom suggests that the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

total videos have been accessed and viewed by over 1.2 billion people, although this number should be taken with a grain of sal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

since no proof is offered. Regardless, the ball is clearly in YouTube’s court.

So, what can we expect to happen? Will YouTube

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cave and remove the videos from the site? Will the company risk being crushed in a copyright lawsuit? Any of these results are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nlikely. The reason has to do with the evolution of copyright views by media entertainment companies.

When the music industry

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tarted prosecuting copyright on sites like Napster, they took a beating in the public. As Lars Ulrich of Metallica said, it was

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

no fun being the most hated man in music. Although the music industry continues to pursue the self-destructive copyright infri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gement cases against kids, other media companies are taking a new approach. Instead of suing, they are negotiating licensing ag

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eements with sites like YouTube. This creates a revenue stream from the videos, gets around the copyright problem and lets peop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e post video without the threat of being sued.

By serving copyright infringement notice against YouTube, Viacom is not really

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ooking to sue the site. Instead, it is most likely trying to create leverage to get the best licensing deal possible. Ultimatel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, you should expect to see an agreement reached and similar approaches taken by other media companies when dealing with YouTube

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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