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(Percussion sounds emanating from who knows where while you listen to the cadence of the words below.)

It’s time to sell yourself.

May the words light up the way.

It’s now your chance to shine,

And it’s soon gonna be your day.

So make sure you show them

All the many things you can

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

do.

It’s now your chance to shine.

With a resume just for you.

No, no, no! Wait a minute! This isn’t the kind of "RAP" that you should use for your resume. Although, there would be some shock value, and the person doing the paper screening would surely get a laugh and not likely for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et your name. The WRAP to which I am referring is W, written wisely and well; R, review, rewrite, re-read; A, analysis and awareness; and P, proofread and proofread again.

The WRAP approach needs to envelope all that you are and all that you can be, as it specifically relates to the po

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sition which you are seeking. In other words, you have to sell yourself, and don’t sell yourself short. Think of it as wrapping yourself up in a package that someone is going to open to find a pleasant surprise. Think of yourself as the one person who can best fill the position and the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ne person who can demonstrate that fact to the decision makers. Getting through the paper screening process, and making sure your resume stands out, is the first step in securing the job you are after.

Here is a systematic approach (WRAP) you can use as you fashion a resume that genuin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ely and professionally reflects your Ability, Potential, Talent, Independence, Tenacity, Understanding, Determination and Exuberance. In other words, your APTITUDE.

W - Writing your resume may be one of the most difficult and crucial chores that you can ever do for yourself. It calls f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r you to bring forth all of your "word-smithing talents" and apply all that you have ever learned about professional and quality written communication. Making the decision about what to include and how to word it and display it, should not be done without carefully considering each phra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

se and word choice and its impact on the overall document. Post It Notes (which have surpassed the use of 3x5 cards) can be used to organize each of your thoughts or phases and can be put into an orderly sequence that describes your attributes to those who read that one or two page docu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ent.

In writing your resume you need to ask yourself a few questions, as a checklist of what you should consider. Did you do your homework? Did you find out all about your prospective employer or company? Did you choose a format (chronological, functional, targeted, etc.) that best pac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kages your aptitude? Did you include your contact information at the top of your resume? Did you include the major categories of Education, Work Experiences, Other and References? With that done, start typing from your post it notes and get those words down on the page. Yes, you will ch

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nge it many times before you are finished. This is all a part of the WRAP process that leads to the next logical step of your packaging.

R - Review, rewrite, and re-read are the three R’s in the "Review Your Resume" step. Did you use action verbs, and were you consistent in the voice u

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sed throughout the document? Did you use a bullet format or other easy to read style that leads the decision maker through "your story"? Did you use a thesaurus and choose each word wisely so that key words were not overused? Did you look at it from the reviewer’s perspective? Would you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be impressed by this document if someone sent it to you and you were the decision maker? Getting the initial information written out in the previous step is not nearly as difficult or demanding as this self-reflective step. Take your time with this.

A - Analysis and awareness of the co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mpleted product is the next area to be tackled. A basic checklist for this step includes: choose an off white, high quality paper; use a font size of 10, 11, or 12; choose a professional looking style font such as Arial or Times Roman; leave out graphics, underlines, and italics; and us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

spacing that is appropriate and pleasing to the eye. This is the step where you want to scrutinize the overall look of the document, asking yourself if it could be improved in any way. Never, ever, ever have any kinds of smudges, folds, corrections or other visible elements that detrac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t from your resume. What would that say about you? Just remember neat, neat, neat.

P - The final step of proofing and proofing again cannot be over done. One of the most difficult things to do is find your own errors. You just don’t sea them. (See what I mean.) This is where you need t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

get others involved. Show the final product to your spouse, significant other, trusted colleague, or your best friend. Pick any two. Ask them to be brutally honest. That is the only way you will go away with a document that is as near perfect as you can get.

Writing about yourself and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

expounding upon your desirable qualities and characteristics is not something a person does easily or naturally. Keep in mind that what employers want are candidates who have good communication skills, are honest, display integrity, have great interpersonal skills and are highly organi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed. A resume, if done effectively, can provide a prospective employer with positive impressions linked to the attributes an employer seeks. Ask yourself one final question, "Am I trying for perfection in my resume?" Good! You should be because employers can tell if you are.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bout writing a killer resume at: http://www.sbmag.org/resumes

Copyright usage: No permission is needed to reproduce this story. The About the Author statement must remain in tact. Request for reciprocal links will be considered: mailto:barb@sbmag.org

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Use these gift ideas while deciding on the perfect corporate gift to give your employees and clients. They will definitely appreciate it and cherish them for a long time to come. Happy reading!

The pressures that wear on relationships between advertisers and their advertising agencies are increasing. Today's growing focus on immediate results, instant return on investment, cost-cutting, and purchasing department attitude about advertising creative has changed the character of the advertising industry over the last decade. Many industry insiders worry that agency/client relationships are becoming less strategic as a result. Ad agencies are increasingly seen as providing commodity services best handled by the lowest bidder. For those who take advertising seriously, these trends threaten agencies' ability to manage client brands long term. In order to do this, agencies must be seen as trusted stewards of companies' external messages. Relationship longevity between advertiser and agency is important to building unbreakable bonds of trust.

If you want to start a business career, the choices open to you are vast. Not only do you need to consider the type of business you want to be in, but the type of work within that business. This is the first of a series of articles on what to consider for a business career.

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