Suggest - Writing and Speaking

For aspiring and experienced speakers alike, each aspect of credibility is to be closely guarded and continually built upon. This series of articles will focus on 15 facets o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f credibility that must exist for all speakers to succeed over the long run. “Instant Credibility” through celebrity or notoriety must be nurtured for a career to flourish. I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f you are building from the ground up, each point must be examined and properly attended to in order to build deep roots on the speaking circuit.

Facet #5: Notes
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ong>

Notes, notes, how do we love thee? Let me count the ways! Notebook paper, note cards, sticky notes, notes on my hands, notes taped to chairs, notes on cue card
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s, and the ever-irritating notes-as-presentation known as Power Point!

Notes impact our credibility whether they are present or not. If you don’t use them, and then
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
forget your presentation, you’re done for. If you do use them, you run the risk of using them incorrectly. Depending on the length or content of your talk, notes may simply
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e a necessary convention, unless you possess a photographic memory. If you are primarily telling stories and are not spitting out hard data, your lack of notes will work in y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
our favor.

6 Strategies to Make Notes Work FOR You:

1. Outline format. Use keywords and key phrases to outline your speech and identify yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ur transitions.

2. 28 point type. Never strain to review your notes.

3. Precise data. Keep your stats on note cards to insure you are alwa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s 100% correct when using numbers. A misspoken date or statistic can cost you your audience in an instant.

4. Accurate verbiage. Get the quote right, and ac
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
curately attributed. If using poetry or prose to make a point, reading it from a card is acceptable, as long as your dramatic vocals push through the emotions.

5. Us
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
e the right cards. I use 4x6 cards, number them, keep them in order, and keep them out of sight as much as possible.

6. Know your environment. If y
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
u have access to the stage, tape notes to the floor at the spot you intend to be for each point. This requires careful planning, precise practice, and LARGE print.

5
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Strategies to Make No Notes Work FOR You:

1. Tell stories. No one knows if exactly how you are going to tell a story, so being precise is not alwa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ys necessary.

2. Memorize key transitions. Between your stories, know where you are going based on your last point, cadence, and timing.

3. Segment
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your presentation. It’s easier to keep your points straight when they are properly ordered and presented, both for you and your audience.

4. Speak for short
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
er periods of time. Why speak for an hour when 20 minutes is all it will take for you to make your point?

5. Practice, practice, practice. Tape you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rself. Film yourself. Listen to yourself. Remember, no one knows about your lack of perfection but you.

Your credibility takes a hit every time you look at your notes for su
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
port, lose your place, and start reading your cards. Conversely, your credibility takes a hit every time you forget a point, misstate a statistic, or start speaking out of or
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
der.

Whether you use notes or don’t, use them or don’t PROPERLY. Your knowledge, your expert opinion, your image, and your credibility depend on it.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Suggest - Credibility: 15 Facets to Speaking Professionalism: #5 - Notes

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