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Cell phones have become the primary method of voice communication. These devices are credited with saving lives based on their easy, immediate access at all times. As cell phones have evolved however, they have taken on a multitude of o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ther functions; acting as cameras, MP3 players, computers, television, and so forth. Increased complexity has been the result of these expanding functions while the physical size of the devices has been shrinking steadily. For a signific

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ant portion of the population, this has created problems in using cell phones.

At some point in middle age, people begin to experience a gradual decline in physical/motor skills, hearing, and vision. This occurs in part because of aging

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and is exacerbated at times due to certain illnesses that are more prevalent in the elderly. Because their abilities differ from that of the population targeted by tech developers, "advancements" have actually hindered the accessibility

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for older individuals. The independence and safety of this portion of the population could be significantly increased by technology products that were designed with their needs in mind. With the 2000 US Census reporting nearly 27% of th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e population to be 50 years of age or older and 12% over age 65, there would seem to be a significant market need for cell phones of different design.

Certainly surveying the potential market would be a good starting point to identify de

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sign needs. Such a market survey should include not only individuals in the upper age categories but also the millions of family caretakers and health care providers who have a vested interest in the well being of older individuals. A l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ist of just a few of the potential beneficial features might include:

• An increase in the overall size of the cell phone

• A change in shape or material to assure an easy, secure grasp

• Materials and construction to resist damage whe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n dropped

• Larger LCD screens with larger fonts; color and contrast to enhance visibility

• Functions/features that can be accessed/used with fewer keystrokes

• Larger keypad, larger buttons/keys with larger print

• Lower pitched rin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g tones with adjustable volume

• Hearing aid compatibility

• Greater ability to increase speaker volume.

Other models might be designed for those with more significant motor or hearing problems. Use of a flashing light to alert the use

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to a call received in addition to the ring tone could reduce missed calls and phones with voice activation and a "loudspeaker" could reduce the motor demands and better ability to hear callers.

Although not everyone over the age of 65 w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould wish to forgo all of the bells and whistles, in many instances a more simplified cell phone with fewer functions would be welcomed. There is certainly a portion of the population over 65 and well under it also, that would prefer a ph

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

one that allows them to make and receive phone calls exclusively; with a minimum of button pushing. At one extreme, the ability to access just a few preprogrammed numbers with a single button, including 911 is the only need. Obviously cel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l phones, with these limited features should be supported by cellular plans that offer less talk time and lower costs.

Even for those who do opt for multi-functioning cell phones, different features might rank higher on the list of wants

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and needs for this segment of the population. Perhaps a feature to act as a medication reminder, the ability to monitor blood sugar or blood pressure, or even as a GPS device for eyes that have difficulty with focusing on maps might be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

preferred over the ability to download and listen to music.

Another consideration that might make cell phones more marketable and useful to an older population is to assure the quality of the signal and voice reception. Hearing aid compa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tibility can reduce unnecessary noise that occurs for those with hearing aids but boosting overall signal quality would benefit all users as distortion, break up, and dropped calls affect everyone.

Finally, it would also be important to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

assure that any model cell phones developed should be available locally in brick and mortar businesses or should offer a trial period of 30 days. Having the ability to put hands on these devices and operate them is important for anyone w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ho is apprehensive or unsure of their ability or desire to operate them. Such individuals may be reticent to order their cell phone via telephone or online sight unseen.

Certainly, the physical skills, interest level, and needs of older

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

individuals will vary significantly from person to person, but to target this population in marketing research would do much to reveal the features that would make a more "senior friendly" cell phone a successful and highly useful device

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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