Suggest - Relationships

I don’t know about you, but I have often wondered why people disguise statements, needs or expectations in the form of questions.

Let me expla

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in.

My wife asks me, “Are you wearing that tonight?” When what she is really saying is - Don’t wear that. Granted tone of voice, inflection

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd non-verbal messages that accompany the question may be sending either a sarcastic or concerned attitude, but nonetheless why does she feel t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e need to express the statement as a question? Why not just come right out and say, “I would prefer if you would wear something different.”

A

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd is this a female thing or are men guilty of the same tactic?

Are these questions asked because there may be other agendas lurking in the ba

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

kground or are they just innocent remarks with no apparent subversive meaning? Well it depends.

Here is another common example.

You and your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

partner are driving on vacation toward your resort hotel. You have been driving for a few hours and your male companion (spouse, significant o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ther – whatever) asks you, “Do you want to stop and get something to eat?” You reply, “No.” Thirty minutes later, he asks, “Are you sure you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ren’t hungary?” Your reply, “Not really.” Another thirty minutes pass and He says, “I can’t believe you are so insensitive to my needs. I wa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ted t stop and get a snack over an hour ago and you just don’t seem to care.” And he says this with – an attitude.

Now this could be the star

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of an argument and that will depend on the overall status of the relationship or the general quality of your communication. My point is, why

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

didn’t he just say the first time, “Let’s stop and get a snack.”

There could be a number of reasons why a person would camouflage a demand, ex

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ectation or subtle request with a question. Such as:

1. The desire to avoid appearing manipulative.
2. Insecurity and the unwillingness

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o appear forceful.
3. An un-safe relationship where disguised remarks are the norm.
4. The avoidance of potential conflict.
5. P

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oor communication skills in general.

When your partner asks rather than states, what can you do or say to avoid a simple un-expressed comment

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

escalating into a less than pleasant conversation? First you have to know your partner’s communication patterns and style. Second you need to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

really listen to what he or she is saying or not saying. Third you need to learn to use a simple follow-up remark such as, “Would you like to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

stop for a snack? Would you like me to wear something else?

A word of caution however. If your partner is using this mode of communication a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a manipulative tactic you have a choice – give in and defend your position, belief, attitude, what you were going to wear or fight back. You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ight want to consider buying my book, Nit-pickers, naggers & Tyrants it will give you several approaches to this issue or this type of a person

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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