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A common theme in my articles, on my website, and in my coaching practice is on needs. For our purposes we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

define a need as a condition requiring relief. There are quite obviously many needs that you meet on a dail

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

basis. Hunger may be one of the first things to come to mind when we think of needs, however, this is more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of a physical need and we want to focus on our emotional needs!

I'm quite certain that you can come up wit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at least one emotional need. You most probably will name off quite a few, most if not all would be your ow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

emotional needs. What about those of your spouse? Do you even know what they are and how to meet them?

Se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, emotional needs tend to fall into certain major categories and within those categories there are smaller

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

categories with needs that can be met in a variety of ways. One particular author that I love calls these d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

alects and that is truly the perfect way to describe and understand the complexity of emotional needs.

Tak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the need for affection. I believe that most people need affection to varying degrees. The need for affecti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n can be met in a variety of ways and your spouse may prefer one over the other. You have to speak his/her

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

language in order for them to understand that you are meeting that need. So, affection can be met by a vari

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ty of ways; a hug, giving a gift, writing a letter, and any other number of ways. Anything that tells them

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat they are important to you shows affections but, you have to make sure that what you are doing to show a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fection is understood by the recipient.

When you married you met the needs of your spouse good enough for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

im to want to marry you. So, what has happened to your marriage? Did you stop meeting his needs? Did he sto

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p meeting your needs? A need will only go unmet for so long! This is a very important concept to understand

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

because an unmet need is a huge warning sign that an affair may be in your not to distant future. If you do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

't make a point to find out what needs you should be meeting and find the ways to meet those needs then som

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

one else will.

For more information on emotional needs, please sign up for my free e-course, Marital Needs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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