Suggest - Relationships

When girl meets boy, and they begin a new relationship with each other, they tend to look at their partner through a telescop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e. They only see the qualities, traits, habits and behavior that they want to see. For whatever reason, they fail to observe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arly signals regarding those qualities and behaviors that they either don’t like or want to see.

When love is failing, the s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ame boy and girl tend to see each other through a microscope – micro-managing every trait, attitude, quality or behavior. It

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s almost as if they are looking for stuff not to like.

This simple illustration, both the relationships that are beginning a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd those that are failing, will repeat themselves thousands of times today.

Why do people fail to see the other person clear

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y in a new relationship and why do we lose tolerance of even the simplest behavior in a relationship that is in trouble?

The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re are three simple concepts that impact all relationships. They are: People only change when they feel a need to do so. Peop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e are always changing. Relationships are dynamic and evolving. Most people in a new relationship put their best foot forward

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. They want to make a favorable impression on the other person. However, sooner or later, the masks come off and the REAL per

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on will show himself. This often happens early in a relationship, giving the other person a quick glimpse into who the other

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

person really is. In order to not feel that you have been broad-sided by new behavior of the other person, it is critical tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t you observe carefully both what is said and what is not, what the person does, as well as what they don’t do, and how they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ehave, as well as how they don’t behave.

There are always clues. Not to see them, or to see them and hope they are only tem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

porary, is to be na?ve. To believe he/she will change them with time is to live in fantasyland.

One of the best recommendat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ons I can make in any new relationship is to pay attention to early signals – both the ones given and the ones that are there

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that you, for whatever reason, don’t want to see.

We are all capable of changing behavior, but we don’t do it because our p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rtner wants us to or thinks we should. We change when we are ready and not before. To believe that your partner will change a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ccording to your wishes is to assume that your behavior, attitudes, life outlook or whatever is either right or better than h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s/hers is. There is no such thing as right or wrong behavior. There is only different behavior, attitudes, feelings and so on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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