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Do people tell you that you are a good listener? You could be an even better listener, especi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally when your partner is doing the talking. Conscious Listening is an essential part of Co-Creat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing a Conscious Relationship, and there are rules to help you master it. Read on to see how you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an become that even better listener.

1. Make time to grant your partner’s request as soon as possibl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e.

2. Be present and emotionally available, face your partner, look into your partner’s eyes, and li

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sten. Do not interrupt, interpret, grow defensive, or react to the message. Be present as your adult

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

self and do not allow the reactive part of your brain to evoke the child in you.

3. Paraphrase what

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the Sender says. If he or she asks you to try again, do so in a safe and gentle manner. Do not grow

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

defensive or frustrated; you will destroy the safe environment the Sender needs in order to share th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

message. After each paraphrase, always use the four magic words, “Please tell me more.”

4.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Allow the Sender all the time necessary—five minutes, five hours, or five days—to “puke out” all frus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tration, pain, or negative emotions.

5. When you summarize, avoid using Relationship Killers. Do no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

twist, cajole, make it about you, or project any negative messages through tone of voice, body langu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age, or other nonverbal methods.

6. When you convey to your partner that you understand and empathiz

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e, be authentic, be genuine, and let your partner feel that you are truly present and listening. Let

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

him or her know that you are striving to understand his or her perspective and feel his or her experi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ence.

I hope you and your partner
Gain the Awareness, Learn the Skills and
Pract

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ice the Techniques so you are successful on your
Journey from “I-TO-WE”™ to live your liv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s as each other’s

Best Friends During the Day,
Lovers at Night, and
Partners f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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