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    Have you ever wondered just what makes another family member tick? They probably wonder just the same about you! With personality profiling you can discover how to improve any relationship. Before looking into the relevance of profiling in relationships, first a little background.

    Introduction

    People are different -
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    but they are predictably different. A personality profile helps predict how someone will react in a given situation, helping you understand what motivates them - and what they're trying to avoid. And they can understand you too. In his book "The Seven Habits of Highly Effective People", Dr Stephen Covey said: "Seek f
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    irst to understand, then to be understood."

    In 1926 Dr William Marston, an expert in behavioural understanding and the inventor of the polygraph (lie-detector), devised a system to understand people's personality styles. In his book "The Emotions of Normal People" he grouped people according to their active or passiv
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e tendencies, dependent upon their view of the environment. The main styles identified are:

    D - Drive - "My Way" (3% of the population)
    I - Influence - "The Fun Way" (12% of the population)
    C - Compliance - "The Right Way" (16% of the population)
    S - Steadiness - "The Safe Way" (69% of the population)
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

    Of course there aren't just four styles, as everyone exhibits different levels of each of the four, resulting in an almost infinite number of combinations of the main styles. In fact a profile that showed someone as all one style would be extremely suspect. Your style, for instance, may be a combination of 'High D',
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    'Medium I', 'Fairly C' and 'Low S'. No style is inherently 'Good' or 'Bad'.

    The aim of profiling is to identify and play to your strengths, while utilising the self-awareness of possible weaknesses. If you choose to share this knowledge with others, and they're willing for you to study their profiles, relationships c
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    an be transformed.

    Suddenly you may realise that what seemed to be an irritating trait in your partner has value you never appreciated before.

    The personality profile derived from the combination of the different levels of each style gives an amazingly accurate profile of the subject in:

    How they think of themselve
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s;
    How others see them;
    How they act under stress;
    Their communication preference;
    Greatest fears;
    Greatest motivators.

    Knowing your own preferred style, and that of others, can go a long way towards creating an environment in which Dr Covey's recommendation to "Think Win/Win" can flouris
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    h.

    1. Responsibilities can be shared in a way that best utilises talents, instead of putting round pegs in square holes. For instance a High C hates conflict, so their High D partner would be better suited to complaining about poor service.

    2. When you understand a partner's greatest fears, this may explain many thi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ngs that remain unsaid. In the example above, the High D who enjoys a full and frank exchange of views, may finally realise why a High C partner repeatedly puts off making that phone call of complaint.

    3. You will understand how to motivate your partner, how they set goals for themselves and how best to support them.
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    The High I 'big picture' goal-setter will often benefit from some detailed plans prepared by a High C family member.

    4. You will learn possible growth areas - a High I may get a better response from others if they talk less and listen more. A High S can try to be more open to change. A high D and a high C may both c
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ome to appreciate the benefits of developing personal relationships, although these two will initially exhibit very different styles.

    5. Graphs in the personality profile can identify normal individuals going through a tough time - for instance stress at work, or those too wary of making a move for fear of failure. T
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    hey do not identify mental health problems.

    6. Different styles communicate very differently. For example a high S working with a high D may withdraw in the face of the D's direct style, thus slowing down results. When both are aware of their communication styles they can seek to modify their communication style and
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    at least allow for the other's point of view, even though they are unlikely adopt it themselves.

    7. Personality profiling terminology provides a less-confrontational language for pointing out a partner's unhelpful behaviour. For instance, "You need to up your C today" is likely to be better received than "Don't you e
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ver stop and think before you act?"

    Obviously any of this knowledge could be used exploitatively, but that is counter-productive to building good relationships and has no place in the ethical use of personality profiling. If you fear that your partner might abuse the knowledge gained, it would be unwise to share it -
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    relationship counselling would then be more appropriate.

    Have you guessed what your style is? I guessed mine, before completing the questionnaire, and I was completely wrong. However, I have to confess that, as I read the report, I could see that I was deceiving myself, and in fact the analysis knew me better than I
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    did. I wanted badly to be a High D - direct, dominant and demanding, instead I was a High C - compliant, contemplative and careful.

    At first I was disappointed, but the point of personality profiling is to highlight strengths. Don't be fooled into think that C and S styles are weak - they're not. The more of the rep
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ort I read, the more I realised that characteristics I was lukewarm about in myself are actually strengths I can use to move forward in a way that won't make me feel threatened and I now know (and recognise from the past) the pitfalls I need to avoid.

    What is your partner's profile? Reading my own partner's report, w
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ith his permission, gave me a new insight into some of his character traits. Knowing the motivation behind them helps me more deeply appreciate his talents and realise that we just have different ways of expressing ourselves.

    How about your teenager son or daughter, now so difficult to understand? Think what it would
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    be like to get into their heads and know what makes them tick. The possibilities are endless - for self-knowledge and for better inter-personal relationships at home and at work.

    For a free eBook on other benefits and applications of personality profiling and to download a free sample report visit the website below.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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