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The hooked and booked man is like a forbidden temptation. That's what makes him irresistibly attractive to a woman.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

He stirs a challenge in her. She feels a sense of power in attracting a man who is already taken. What makes him the catch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or her is his confidence, experience and authority. The excitement stems from the fact that he's already taken.

The gol

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en rule here is: you want what you can't have. Soon, this man becomes an overwhelming obsession for a woman. I call it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he 'forbidden fruit obsession'.

According to me, there are two reasons for women falling for married men. Firstl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y, wild attraction. And secondly, vulnerability. For a woman, a married man represents a certain security she craves. A

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

woman feels that a married man - compared to a bachelor - can meet her emotional and material needs in a better manner. Get

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing a married man signifies a triumph of one woman over another woman. He's a trophy catch. To have him, is about making th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

impossible.

If a woman wanted a fling, she could have had it with anybody. But a married man at her beck and call makes h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er value herself more... that he's willing to throw it all over for her. It increases her self-esteem. Mind you, she's enjo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing this fantasy, as much as his wooing, his experience and the way he makes her feel extra special.

Sometimes, she likes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he fact that he doesn't go weak in the knees in front of her. He's a symbol of authority. This relationship is about advent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re and fun. But this is dangerous fun. There's a risk of running another person's life.

Married men love playing games.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

They give out the vibe - 'I'm married but I'm game'. Married men are always on the lookout for fun. These are men on the p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

owl. For a woman, it might be difficult to resist the vibes of attraction from a married man. He makes himself so indispens

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ble.

A married man can give you a great time. There are times when this forbidden attraction transforms into love and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

omance, especially if the man doesn't have a happy marriage. Not all married men are jerks, some even leave their wives and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get married to women they love. But the fact is, men and women love playing power games with each other. This is a dangero

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s game. It can take you through highs and lows, like you've never experienced. Human beings are fragile and one learns from

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

trial and error. So it's you have to decide, whether it is a viable option to have a relationship with a married man

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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