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Can you think of having a good enemy in your relationships? If you need to fight with someone, what kind of response from this person is b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

est for you? Let's think of what it means to do battle with a "good enemy"!

A Good Enemy does not avoid the confrontation,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

does not escape from your angry words, does not slam the door and/or rejects the whole interaction.

A person who is a good enemy stays and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

istens to the barrage of accusations, ignores the dramatic way of message delivery, and listens instead to the hidden content (which could b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

frustration, a deep need for contact, or the desperation of loneliness)

And then this person can say to you, honestly: Thanks for tel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing me this: I will try to understand your point of view as best as I can.

What is the difference?

A Good Enemy refuses to e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

calate, and listens.

This kind of response does not attempt to avoid the confrontation: it intends to process it by different me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ns.

It also means to listen to the message and ignore the envelope where the message was wrapped: angry words, high voice, aggressive words

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

emotional positioning, and recover the meaning hidden under the noises:

There is a problem, someone is upset about it, and I'd better t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ke notice and listen.

Some people are so upset by the way things are said, that they don't pay attention to what is said: in this way,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he rejection of the wrapping allows them to reject content. Doing so they can ignore the whole message: the content and the style of deliver

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y!

A Good Enemy will try to repeat back to you the same content in different and respectful ways, up until you listen to yourself, own your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

own ideas even if it hurts, and then move to problem solving together!

You can try to apply this technique in your own relationships:

Adop

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a listening attitude.

Take Control of yourself, and refuse to retaliate.

Repeat back the main points as close as you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can, from the information you just listened to.(But avoid doing it in a hurting, ironic or sarcastic manner)

Then ask for time to think abo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t the issues, and to let your feelings settle down. (But fix a deadline for the next talk).

See how your partner reacts to your new and dif

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erent approach, and build momentum by shifting from confrontation mode into working a solution together mode. You will never regret i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

This is one of the many other techniques you can use to respond your partner’s requests or to present your side of the story without risk

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng damaging your relationship. If you can remember that beyond the high voices, rough words and impatient demeanor there is still a strong d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mand for your love, then the picture gets into a different frame, and perhaps you can recover the emotional connection that you so much need

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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