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Listening is an emotional and intellectual act of "hearing" another person and responding to his or her verbal and non

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

verbal messages in a deep, caring way.

People commonly use four types of listening. The first two are very unproducti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve; whereas, the last two result in efficient communication:

1. Inactive listening. This type of listening is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

known as "in one ear and out the other." The listener hears only words. The speaker's message and intention do not get

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

through to the listener.

2. Selective Listening. This common type of listening filters the message. The liste

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ner will block much of the message, only "hearing" what he or she wants to hear. For example, the listener might preju

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dge the speaker or trigger emotional filters upon hearing particular words or content associated with the past.

3.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Active Listening. An active listener makes an effort to listen completely—to hear the speaker's words, message, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd meaning behind the message. This powerful type of listening considers the speaker's intent and nonverbal communicat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion. Active listeners may not agree with what a speaker says. However, they listen empathetically and without judgment

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, showing the speaker that they understand what they have heard.

4. Reflective Listening. This powerful type o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f active listening also receives the entire message. It is especially useful when dealing with difficult issues and re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

solving conflicts. Reflective listeners add another action that is important: they reflect back what they hear and ask

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for clarification. They want to gain mutual understanding.

Joyce Hifler described the power of these deep types of l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

istening. She wrote:

"To have someone understand why we cry or laugh, why we feel downcast for no appar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ent reason, is to have a friend. A friend accepts our changes of mood without telling us to snap out of it. They know

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if we could so easily handle tears we would have done it already. All our loneliness and worry and fear seems to fade

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in the presence of a friend who, without judging, stands alongside with loyalty... It gives us what we need to be a fr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iend as well."

You can keep listening skills sharp by practicing active and reflective listening. Most i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mportantly, these skills will help you to nurture and maintain positive relationships in your career and personal life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A great Business Coach can help a business owner or manager make significant advances in their business in a relatively short period of time. All Business Coaches are not the same! This article will highlight a few key questions that you should ask your prospective coach before your hire them!

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• Do your homework. Know your customers. What do they buy? How do they buy? Who are their five largest customers? Research your customer and their industry on the web. Become an industry expert for your customer. Meet people and cultivate relationships beyond your customers purchasing department.

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