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Extroversion and Introversion

Extroversion and introversion are very popular terms and are widely used in personality tests. People often regard themselves as being eit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

her an extrovert or an introvert. Below I have outlined what each type is as well as their strengths.

Extroversion

What is an extrovert?

Extroverts are interes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted in the external world. Their focus is on people and objects. They enjoy being with others and like group activities. As such, they like to be noticed. Extroverts find it d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fficult being alone and feel lonely if they are not with other people. Possessions and success are valued by an extrovert.

It is estimated that extroverts outrank introverts 3

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to 1.

Research carried out by Twenge (2001) found that extroversion appeared to have become more prevalent in the US over the years. This may not mean that there are more ext

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

overts out there – rather it could be that extroversion has become a more acceptable personality trait than it was decades ago.

What are the strengths of an extrovert?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Extroverts like to focus on concrete reality and as such are practical and have common sense. They make decisions easily and quickly take action. Extroverts are sociable, enth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

siastic and eager to try new things. They can live in the present, without worrying about the future. Their desire for success means they relish achievements.

Introversion<

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

/b>

What is an introvert?

Introverts are concerned with their own thoughts and feelings. They are quieter than extroverts and prefer to be removed from the social worl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. As such they are happy being alone. Introverts do socialise but it will be with a few close friends rather than large groups of people. They will probably feel lonelier in a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

crowd than on their own. Introverts prefer to plan and analyse things and are careful in their decision making.

What are the strengths of an introvert?

Introverts are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

capable of introspection and self-knowledge. They value their own standards and principles and as such are independent minded. Other people are not needed for their entertainm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt or stimulation. Introverts are interested in what is going on underneath rather than being concerned with trivial matters. An introvert will be imaginative and intuitive.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Assumptions made about introverts

There is often a tendency to see introversion as a problem that needs to be corrected. This is not the case. Introversion is not about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

being shy, depressed or lacking confidence. It is not about having bad social skills either. They just do not need the external world as much as an extrovert for their happine

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ss. Introverts are happy as they are and do not need to be taken out of themselves. Introverts may not give much away about themselves. It is therefore important to not make as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

umptions about what is going on for them or what they really want.

Ambiverts

Remember, we are all unique and have our own set of characteristics. It is unlikely that a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

person is totally extrovert or totally introvert. In fact most people are probably ambiverts – sometimes concerned with their environment, sometimes with themselves. This idea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is important as it can help you see that you are not all or nothing. It is also an idea to reflect on when you hear someone refer to themselves or another as extrovert or intro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vert.

Reference

Twenge, J.M. (2001) Birth cohort changes in extroversion: a cross-temporal meta-analysis, 1966-1993. Personality and Individual Differences, 30, 735-74

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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