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    We live in speedy times

    A call for good interpersonal skills development programmes

    We have fast foods, fast cars, fast CD players, fast faxes, fast e-mail. We have instant coffee, instant lottery winners, instant weight loss, instant hair growth.

    We expect things to happen ever more quickly and we have devised a raft of gadgets to facilitate that: mobile phones that can reach us whenever and w
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    herever, answerphones to make sure we don't miss a trick and Internet webs for global immediacy.

    We are bombarded with things to make us more accessible, to have easier communication flows, to save time. For business, that makes good sense, doesn't it? The quicker things happen, the more gets done, the less time is wasted in waiting. Push a button and it happens.

    Too often, it doesn't quite work
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    out that way. Instead of easing our working lives, the requirement for speed can become an intrusion and an obligation. We somehow, without realising it, become obsessed by the speed, rather than in control of its usefulness.

    At Impact Factory we view The Quick Fix as anything we have around us that we think is going to make our lives better and easier and doesn't.

    In our work in the business s
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ctor we see that many people are impatient for things to happen quickly and to happen exactly the way they want them to. There are pressures in the current economic climate that make it very easy to feel that things are no longer in our control. There is an underlying anxiety about good performance, with coming up with the goods and being on top of situations.

    If people are operating on a knife e
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    dge, with the possibility of loss of business, or loss of income, or loss of status and all that goes with it, they are more likely to have their attention diverted away from solutions and onto the worry itself. The worry becomes the focus. Out of that, a 'let's fix the worry' attitude takes over, crisis management ensues and the real problem gets lost.

    And that's when people begin to look for Th
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    Quick Fix: the one 'thing' that's going to provide the solution. The one training course, management consultant, book, video, programme, restructure or culture change that will make everything all right.

    On a personal level, The Quick Fix can be alcohol, drugs, sex or food. These are substances or activities that seemingly provide relief from all that underlying anxiety and worry.

    There is noth
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ing intrinsically wrong with quick fixes. They can be quite pleasant and can indeed take the pressure off for a time. Alcohol may feel very good going down, but it must always be remembered that very little really gets done when you're drunk and the hangover can be very depressing.

    In the same way in business, there's nothing wrong with buying in courses that look as though they'll be able to tra
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    sform a group of people into how you want them to be. There's nothing wrong with trying to find something that will motivate and mobilise staff to work better.

    However, if you're looking for the one thing that will fix everything, then you're probably ripe to be seduced by something that promises a 'feel good factor'; something that will get your people's hopes up only to dash them (giving them a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    'hangover').

    A good crisis will have you feeling like you've done something, and pretty soon, having crises becomes the current Quick Fix. Give your staff a couple of doses of Quick Fixes that don't end up shifting much of anything, and you can bet your bottom dollar you'll end up with an outbreak of cynicism and an ever increasing lack of trust.

    The problem is, when things get hard, it really
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    is tempting to try to fix it all in one go. The problems or issues took a long time developing, but a lot of people we meet do seem to lose patience in developing the solutions.

    Indeed, there doesn't even have to be a problem as such, but there will still be a desire for staff to work more efficiently, get on better, be more motivated. And so solutions are sought that will make employees more eff
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ective. Nothing wrong with that, certainly. It's just that too often companies have a desire to make the solution instantaneous, along with the expectation that staff members are going to be transformed into some impossible ideal.

    It's why gimmicks are so attractive. Here's the latest.

    In these times of rapidly expanding use of technology in the workplace, we now hear of interpersonal skills tra
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ining that can be done on-line, at your desk. Hard, for us as a professional personal development company, to imagine developing interpersonal skills without people to be interpersonal with. But there you go – a sign of the times.

    If you think about it, this is a new take on sheep-dip training, where the sheep don't even have to leave the meadow!

    So what's the advantage of the slow fix? To begin
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    with, fix isn't the right term, because as far as we're concerned, there's nothing to fix. There are, however, things to develop. None of us emerges, fully formed, into adult life (much though we wish that happened). All of us take time to evolve, change a bit, stay static for a while, change a bit more, take on new things, reject some as well.

    Yes, of course, occasionally someone experiences a s
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    pectacular, life-changing event and they may make a huge shift in their thinking, attitude, behaviour, and in the very way they live their life. But, that’s not the norm.

    The norm is that we develop interpersonal skills in little bits and pieces; in small turning points and choices; in getting a new job, breaking up with a partner, the death of a parent, having a child, getting a promotion, getti
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    g in touch with religion or spirituality, battling an illness, clinching a deal that's been in the pipeline for months. The stuff of our everyday lives.

    You know, it's a bit like someone becoming an overnight success (to the rest of the world) after years of hard graft. You can't just have an interpersonal skills program where you learn good interpersonal skills by rote. Developing good interpers
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    onal skills is something that's done over time: through success, mistakes, recovery, triumph, more mistakes, more recovery; indeed, the hard graft of living and communicating with others.

    It isn't done in a day, it isn't done by shaking people's foundations, and it certainly isn't done by trying to change them in order to fix a problem ("If I put my entire marketing team through this super duper
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    radical programme, then when they come out the other side our marketing problems will be solved and the company's downturn will reverse." Don't laugh! We've heard that and other similar statements from prospective clients).

    Here's our take on the slow approach: real and lasting change comes from building and developing what's already there. That means respecting what people are, not wishing they
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    were something else. It means understanding that there can never, ever be just one cause of a problem, and therefore, one solution.

    If you're looking at professional personal development within a company, a real interpersonal skills development programme is something that is part of the fabric of an organisation, not something bolted on as an afterthought. It takes time to implement. It requires
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ffort and commitment to make it work. It requires thought, planning and people's consultation to ensure buy-in.

    Development programmes evolve; they can't stay the same because people don't. So any such programme also requires follow-up, assessment and review; things a Quick Fix just doesn't – can't – do because it's too speedy.

    The Quick Fix puts unfair expectations on everyone concerned. Radica
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    l and gimmicky programmes with 'guaranteed results' rarely produce long-term changes. As a matter of fact, those guaranteed results are highly questionable, since they presume that all people are alike and will be affected by training in the same way.

    You take the time – you will get results.

    It takes a slow fix to make a significant difference: it's more like gardening and less like Miracle Gro


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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