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  • Suggest - How Praise Can Actually DESTROY Your Protege and Coaching Business

    When one of your proteges does a great job at completing a task, what do most of you say? Maybe something like:

    "Wow, you have
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    finished this as if it were nothing. You barely used any effort at all. You are what I call a born natural!"

    Although it is ma
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    seem well meaning at face value, it will harbor a sense of needing to be perfect at everything they do. Your protege will start
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    believing that they're a born natural when they get that kind of praise over and over again.

    Now what's wrong with being perfect
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    all the time, you ask? My answer: There is nothing wrong for striving to be best, but if you have to be perfect all the time,
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    erformance will dwindle.

    You see, the reasoning is because when you are praising the character or personality of a particular pe
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    son, they will destroy their own success because they are afraid of being imperfect when performing another task. They can do th
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    is in many ways: not giving all their efforts, avoiding the task altogether, etc.

    They will feel threatened that they will be f
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    und out that they did not have the natural born talents after all. So they do nothing, give half their efforts, or blame externa
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    situations. After all, they are natural remember?

    And naturals don't make mistakes. They will reason their bad results should
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    be blamed on the weather, a car accident they got into last week, having too many drinks last night, etc.

    So the solution is tha
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    t feedbacks and encouragements should not be linked to the personality or character of the person. You should focus on a specific
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    process which brought about the desired results.

    Such feedbacks can make the person more willing and able to change. A feedback
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    hould be specific, visible and measurable in order to be effective. For example: I liked the way you closed that million doll
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ar client. You followed the procedure wonderfully. You got his attention, interest, desire, and put him into action purchasing o
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    r service. Great job Samantha!

    So I hope now you understand that the wrong kind of praise will ruin people as much as harsh crit
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    cism. The best kind of praise is by praising people by how well they went through the process in which they became successful.

    I
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    f you really want your protege to succeed in the long term, give them the idea that it was the process that was the most importan
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    factor for their success. Do NOT link their success with their personality, character or natural born abilities. When your pro
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ege becomes hugely successful down the road, don't you agree that you and your coaching business will be more reputable in future


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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