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Suggest - Creativity Hotel – How Do You Treat YOUR Guests?
As creative people, ideas are our currency, our lifeblood. Creativity itself could be defined as “having and developing ideas”.
If we have no ideas then we have nothing to build upon, nothing to
If we have no ideas then we have nothing to build upon, nothing to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
cherish, nourish and encourage to grow.
Our minds at any one time are full of ideas of different types, sizes, ages and levels of attractiveness. So how can we ensure we encourage this developm
Our minds at any one time are full of ideas of different types, sizes, ages and levels of attractiveness. So how can we ensure we encourage this developm
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ent of ideas, this creativity?
One possible way is think of your creative mind as a large hotel or mansion.
In each of the rooms is a guest that represents a creative project or idea that you'v
One possible way is think of your creative mind as a large hotel or mansion.
In each of the rooms is a guest that represents a creative project or idea that you'v
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
started in the past. It's not important whether you finished the project, but that you had the original idea, invited it into your conscious mind and began to work on it. You committed some time
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
and energy to it.
Then, each time you have a new idea and begin a new creative project based around that idea, it's like a new guest arriving at your hotel.
They check in at reception, are giv
Then, each time you have a new idea and begin a new creative project based around that idea, it's like a new guest arriving at your hotel.
They check in at reception, are giv
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
en the key to a comfortable spacious room and are then invited to take to their new quarters and get accustomed to the surroundings, to make themselves feel at home. Each guest - each new creativ
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
idea - enters as an equal, and is given the same size room as all the other guests.
Or are they?
What kind of welcome do your new guests receive in reality? Are they greeted with as much respe
Or are they?
What kind of welcome do your new guests receive in reality? Are they greeted with as much respe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ct, enthusiasm and bonhomie as all those in the past were?
Is your Creativity Hotel all crisp clean sheets, stylish comfy furniture, 24-hour room service and a complimentary mini-bar?
Or is it
Is your Creativity Hotel all crisp clean sheets, stylish comfy furniture, 24-hour room service and a complimentary mini-bar?
Or is it
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
more in the style of a grubby fold away bed in a rundown motel, with “cosy” dimensions - two steps in any direction and you’re provided with a convenient wall to lean against - complete with damp
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
stained wallpaper and what looks like weeks old pizza sauce…
And what about managing so many guests at any one time? Your Creativity Hotel is infinitely huge. Maybe at reception there's a map of
And what about managing so many guests at any one time? Your Creativity Hotel is infinitely huge. Maybe at reception there's a map of
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
the hotel which shows at a glance who's staying at each of the rooms?
But how do they interact with each other? Do they even mix at all?
Is each new guest invited to a lavish welcoming dinner,
But how do they interact with each other? Do they even mix at all?
Is each new guest invited to a lavish welcoming dinner,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to socialise with all the other guests, form new connections and share experiences, returning to their room in the early hours of the next morning tired, yet all the richer and more developed be
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ause of it?
Or instead are the guests at your hotel told to stay in their rooms and keep themselves to themselves, to only come out for meals and fire drills. Oh and don’t forget that 9pm lights
Or instead are the guests at your hotel told to stay in their rooms and keep themselves to themselves, to only come out for meals and fire drills. Oh and don’t forget that 9pm lights
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
out curfew!
Consider too that each new idea we have as creative people – each new quest at our Creativity Hotel – does not come from some unknown alien place, but from the same place that all o
Consider too that each new idea we have as creative people – each new quest at our Creativity Hotel – does not come from some unknown alien place, but from the same place that all o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ur other ideas have come from. So surely it makes sense to re-introduce them as old friends, let them mix a little and have the opportunity to thrive in diverse and creative surroundings?
Next t
Next t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
me you wonder about not having new ideas, ask yourself how you really treat the new ideas and inspiration that come to you? Do you record them eagerly then let them develop naturally? Or do you t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
reat them with contempt or suspicion or worse still ignore them altogether?
Every great achievement in the history of humanity started with a single idea. So think for a moment about how some of
Every great achievement in the history of humanity started with a single idea. So think for a moment about how some of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
those ideas may have been treated had they arrived in their initial state at your Creativity Hotel.
Of course you can take this idea of your Creativity Hotel as deeply or as light heartedly as
Of course you can take this idea of your Creativity Hotel as deeply or as light heartedly as
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou wish, the options are virtually limitless. Adapt it so it works best for you and have fun with it.
But to allow yourself to be as creative as possible, ensure you do all you can to make YOUR
But to allow yourself to be as creative as possible, ensure you do all you can to make YOUR
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Creativity Hotel a bustling, stimulating and happy place where new guests can’t help but come flocking, and soon flourish in the company of others of a similar mind…
© Copyright 2006 Dan Goodwin
© Copyright 2006 Dan Goodwin
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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