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Maybe this has happened to you:

Take two identical days, just ordinary routine days, nothing special happening…

On one of the days, you wake up in morning feeling great

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

– it’s a beautiful sunny day, you can hear your favourite sounds, you’ve got a great mental attitude, positive that everything is going to be easy:-)

Your journey to wo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k is easy, you fly through your work and to cap it all, you have a fantastic evening at home. In short you have a great day!

On the other day you wake up after a bad nig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ht’s sleep, you’re not feeling great, it’s grey and cloudy, everything you hear just sounds discordant and ugly. You’ve got a negative attitude and going through your day

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

things just go downhill from there…

Getting to work is a nightmare, you spend your entire day in seemingly endless and repetitive tasks and by the end of the day you’re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ust happy to collapse into bed feeling exhausted.

So what is the difference between these two days?

There’s just one difference YOU!!

The Mirror Of Life
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
>

Life is like a mirror.

On one side there is your mental state, your attitude, positive or negative, your feelings.

On the other side there is the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
reflection of your mental state: your external world and the results you are achieving in that world

That’s right. Your world is reflection of your mental st
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ate.

…But how does this happen, how can your internal world create your external world?

Think about it for a minute.

First your mental state influences your behaviour
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd your actions – when you have a good attitude, positive actions are easy to take, when you have a negative attitude, everything seems too difficult!

Your behaviour and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
actions influence people around you and the results you get in life – if you are always negative and pessimistic you are going to find that most of the people you attract
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
into your life are like you. If a negative attitude means that you don’t ‘get things done’ you are not going to create the life you really want.

The results you get and
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
the people you associate with influence what you perceive in your world…

…and your perceptions influence your mental state, completing the circle.

The only thing
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s you can control are how you perceive the world and your mental state. For example you can choose to see the negative or the positive in a situation by changing your sta
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e of mind.

Experience The Mirror In Action

You can experience the power of the mirror of life at any time. Here’s a couple of examples to think about:

Start b
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
thinking about people around you…

You can tell a lot about a person’s inner world by looking at their outer world. Of course people may try to hide their mental state,
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
but there are always clues… look at their car, their house, the way they dress, their behaviour…

Or one day in your normal routine, consciously adopt an extremely
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
positive attitude, make a point of smiling and greeting people positively when you might normally be neutral or even grumpy!

Just see what difference it makes. You will
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
see that people’s responses to you become more positive and friendly. Even better, if you keep it up you will find that your are living in a different, more positive and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ore supportive world.

The message is clear: you can change your world by changing your mental state.

If you want better results, you’ve first got to create a better you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Suggest - Warning - Your Attitude Is Reflected In The Mirror Of Life

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