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Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases. Are you looking for inexpensive ways to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

promote yourself or your business? Well, read on about media releases, one of the most cost effective promotion vehicles available. Free publicity resulting from a media release sounds goo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d, but how do you go about getting it? The first step is to write foolproof media releases.

Many people 'gasp' at the thought of committing the written word to the page. Don't be scared,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

just apply these quick and easy steps to write foolproof media releases! Let's get started!

Always remember when writing your media release that editors will likely give you a '10 second'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

glance to see if the topic is newsworthy. Make sure you cover all the media release basic essentials to ensure your media release isn't 'tossed' before it gets even the 10-second once-over.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Before You Start Writing Your Media Release

Before you even begin typing, take a moment and determine 'what is your story' or 'what is your angle'. What do you want to communicate and wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y? Some media release ideas are the launch of new product, change in your company that affects your customers, or an event that affects your industry.

Remember that a media release is not

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an advertisement; your story needs to be a newsworthy account about you or your company.

Essentials for Media Releases

You are ready to start writing, take the time to familiarize yourself

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with the essentials required in all media releases.

· “FOR IMMEDIATE RELEASE” on the top left of the page

· Contact name, title, address, phone number, fax number, email address

· Headli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ne, bold and centered on the page (more on writing effective headlines later)

· Location and date

· No more than one page in length

· Be concise and grammatically correct (no spelling err

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs!)

· At the bottom, provide a bio on the company, person etc. Provide brief details and remember to include a website address where readers can get more information.

O.k. the essentials

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are the easy part, let's delve into the guts of your media release and the tools for writing effective content.

Effective Media Release Content

1. Headline - Some PR people say that you n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eed to spend as much time writing the headline as you do on writing the entire content of the media release. The headline needs to capture attention, while at the same time convey the conte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt of the media release. The headline may be the only thing an editor reads of your media release so ensure it's a good one!

2. Paragraph structure - Make sure you make your most important

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

statements in the first paragraph, waiting too long could mean your media release is never read! The headline along with your opening paragraph should tell a gripping story. Answer the fiv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e critical questions, who, what, where, when and why. The last paragraph is your call to action - make it clear and compelling.

3. Writing Style - Keep your audience for the media release

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in mind and ensure all information is factual and relevant to that audience. Provide statistics and/or relevant quotes that substantiate the information you are providing. Limit jargon and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

slang.

4. Distribute - Spend the time researching and creating a distribution list. Effective media releases do work; you just need to ensure that you send your media release to the right

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

places. Check out industry associations, relevant publications (both print and online), newswire services, PRWeb, the opportunities are endless!

Writing a foolproof media release will tak

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e a little time and effort. The rewards of free publicity, resulting in even more customers and revenue are worth the investment! Why not try writing and distributing a media release today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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