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Even as reports that Google has gained market share in the U.S. for the ninth consecutive month poured in, we he

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ar that their C.E.O. Eric Schmidt said that India and not China would be where the Internet’s future will be pla

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

yed out. He says that Hindi will be the third big language on the Net with English and Chinese.

This is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heartening news for us Indian’s using the web for a host of different applications. As India’s net penetration i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ncreases so will the various services available online. Google has now 43.1% of the U.S. online search market. M

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

SN and Yahoo are trying hard to catch up but Google seems to be miles ahead at the moment. Their simplicity in t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erms of user interface or rather their homepage, which remains uniquely very basic, might also have something to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

do with it.

Of course the reason why people keep going back, is the quality of search results that the engine

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spins out. If the backend technology were not highly advanced then the results would not be up to the mark.

So

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

should MSN and Yahoo give up? Not necessarily, if they are persistent enough over a period of time they can take

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

market share back from Google but it won’t be easy. They have deep enough pockets so that’s a big plus. The pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

blems that lie for the current leader of the pack, in the future are mainly the result of its amazing success. C

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ountries like China where Net use is growing very fast and a big growth market of Google have muzzled the servic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e. Certain “sensitive” content has been kept away from the citizens, for how long is anyone’s guess. Technology

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

always finds ways to overcome barriers and so the story goes.

Yahoo too has had similar problems and practices

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the mantra of Self–Censorship. All this will hurt the users sentiment. People using the Internet today fi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ercely fight for their freedom. If these huge companies that play a key role on the web are seen to be playing i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n to the hands of the Authoritative Regimes then their business will suffer in the long run.

Googles run in the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with the Chinese authorities not so long ago could well have been another reason Mr. Schmidt has predicted the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

greater role India shall play on the World Wide Web after all freedom is the very backbone the Internet rides on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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