Suggest - Business

So... how have you been building your brand lately?

Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"

It may s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ound obvious, but increase Brand Love by branding better.

Branding your business better will help you increase awareness, attractiveness, and affection of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).

“Huh?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’ve heard of brand awareness, and brand attractiveness I understand, but affection? Brand Love? Is this guy smoking banana peels?”

OK, I admit, that term

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ay be hard to take-- at first. But, haven’t you expressed to someone that you love something? “I love that soda.” “I love their pizza.” “I love that store.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

See? You’ve been enamored with a brand before. And there’s a very good chance you still are. So are other people.

Why would you say you “love” soda, pizz

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, or a store? Because an important nerve of yours has been hit. Some might call it “the Sweet Spot.” And it may not be all that obvious what that Sweet Sp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot is.

A soda tastes best to you over all others by iteself. Or it may go better with certain types of food you enjoy. Perhaps your favorite pizza place m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

kes the best tasting pizza. Maybe you enjoy the surroundings and atmosphere as much as the food.

When you think about your favorite shop, maybe you think t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey always have just what you really want. Maybe you get treated like royalty. Or you feel good you can afford what they have, or because you can get a lot

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

without spending much.

Thankfully, somebody has probably said, “I love that...” about your business. If they haven’t, you probably haven’t been open very

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ong-- or will be open for much longer. Think of the last referral that came in. They probably did so because someone had high praise for you.

Now... the t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ick is to find out what was so praiseworthy, and effectively comunicate it to similar prospects.

How to do it? Just ask for feedback.

Talk to your clients

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

customers about their experiences. Usually, they will have good things to say. Or at least they may buffet some less-than-glowing reviews with some good st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uff. Speaking of “less than glowing,” when asking for feedback, be prepared for “warts and all.”

In fact, ask for it.

When it’s really bad, you’ll hear i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

right away. But when there are minor slip-ups, or things your business may NOT be doing, those can easily fall through the cracks. Always stress you want

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

candid, HONEST answers. If you’re not willing to search out the “bad stuff,” it will only get worse, and small problems can grow exponentially.

Or somebod

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

realizes how you're underserving the market and takes advantage before you do.

So, ask your clients questions casually. Or even print up 100 or so quick

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

esponse cards with three to five questions. With only a couple of well-worded questions and space for their own additional thoughts, you may not only get g

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

od feedback, you might gain insight about your market, operation, or clientele that takes business to the next level.

Watch for more from me on this topic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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