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Many small business owners still grapple with the possible benefits of investing in a website for their business. This article is aimed to i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nform those people of some of the reasons why your business can benefits from being online.

Small business has been embracing the internet

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t a growing rate over the past five years, and this continues to grow. Not all small business will require an e-commerce solution, but this

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s certainly not the only reason to think about having a website for your business. Purely informational websites can benefit your business e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ormously. These websites are affordable, and some would swear, essential for your business.

What a website can do for your small busines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

• Reach new customers and support current customers

• Save money on time spent responding to off-line enquiries.

• Improve customer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ervice

• Save money on printed catalogs/brochures and traditional advertising. Use your website to promote all your products and services.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Update your content on a regular basis with special offers and promotions to keep your visitors coming back.

• Present your business with a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

professional image

• Capture email addresses of your visitors with a simple newsletter subscribe featured on your home page. You can then m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rket to a list of targeted potential customers with email newsletters. This will help generate valuable leads.

• Take advantage of the grow

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng number of people who only search for products and services online – customers that you would not usually get through your traditional mar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eting channels.

• Your website is viewed by a highly targeted audience. Search engines direct traffic to you based on the description of pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ducts and services on your website.

• Have your business open to the world 24/7, 365 days a year

Other Marketing costs If a small

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

usiness compares the costs associated with other forms of marketing, a simple website is very affordable in comparison.

Below is a list

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of off-line marketing costs to consider:

• Advertising in the Yellow Pages

• Advertising in local or mainstream newspapers

• Advertis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng in magazines

• Printing stationery and brochures.

When you ultimately weigh up the costs and possible cost-saving benefits of a website

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it should then become clear whether or not your business will benefit from this investment. You need to also consider that a website is a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

communication tool, not an advertisement. If your business is doing well and you are just managing to handle all you enquiries, you may not

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eed a website.

If you have a requirement to have your information available to a wider range of potential customers, to provide useful info

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mation for existing customers, to access new customers, and compete at least equally with your competitors, perhaps it is time for a website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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