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Being criticised is something we all do as humans, though there is nothing wrong with this per se, it is how you d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o it that’s important. In Bob Burg’s amazing book ”Wining Without Intimidation” he says: “kiss ‘em before you kick

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

‘em” if only all managers use this technique they would get far greater results from their workers.

The problem

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ith being criticised is that it can create some of the worst feelings any human can have as it strikes out the cor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e of your confidence. And so you need to prepare for this and be able to deal with whatever is put your way.

Peop

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le in positions of power often like to feel important and exercise that power often against another person’s well

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eing. Now, any descent manager or wise person will realise you gain nothing from putting people down, in life you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

receive according to what you give and most ‘big’ people realise this.

But in an interview situation where you ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n be subjected to the most intensive of questions, and i know from personal experience, you need to understand why

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the interviewer may follow this path. More often it is to test your resolve under pressure, especially if the job

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you are applying for will demand that you are able to cope with a heavy workload, responsibility and meet set dead

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lines.

So with this in mind, you need to become like an ‘actor’ and put on your best performance, remembering tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you are just playing a scene of a ‘pressure environment’, and it is not you personally that the criticism is aime

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d. Just like an actor who might be playing a scene, its temporary and the focus is on the end-result of producing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the best performance. Having this mindset can help you too in dealing with difficult questions that get thrown at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou.

Furthermore, remember most employers of any significant clout will not be too bothered about your failures if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you can show that you have learned from the experience. History has shown you do not need to be a brain surgeon t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o succeed in life. Just check the background of some of the people on the world’s richest list. Employers want to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

now whether you have learnt from your mistakes, whether you are a soft cookie, remember success is about 90% peopl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e skills and 10% technical.

So focus on the positives and you will be able to handle any tough interview question

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Author Christine Arena is the former managing director of Boston-based integrated marketing firm Polese Clancy. In this interview, she provides advice on what organizations can do to meet their corporate responsibility goals.

We all need to prospect in order to gain more business but we often confuse prospecting with cold calling. The first step in the process is to identify your target.

What do you think about a website that claims to serve 100% free classified ads worldwide? Incredible! Trickery! Insane! Well, no one can use such harsh words if he or she correctly identifies the motivation of a person who has started such a website.

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